Post a collaboration
The project
Background
Brands can post collaboration briefs on Press Loft when they want to work together with influencers and content creators.
Influencers and content creators are notified about collaborations that match their interests and settings, but can also browse all collaborations they are matched to on the Press Loft platform.
The previous experience of posting a collaboration was lengthy, time-consuming, and felt very dated.
This is part of a wider project to update and improve the entire collaboration experience for both user groups.
Brief and key objectives
Increase the number of collaboration briefs being posted on Press Loft.
Increase the speed of posting a collaboration.
Make it easier to post a collaboration.
Integrate AI to help write the collaboration brief content.
Deliverables
New collaboration posting experience
Key tools and skills
Heuristic analysis and usability review
Hotjar tools
Analysis using Redash statistics
Wireframing on Figma
Designing and prototyping on Figma
Wireframes
