Affiliate network
The project
Background
One of Press Loft’s core offerings is the image library. Journalists come to the image library to download images for features they are working on.
Affiliate marketing is a huge tidal wave sweeping the PR industry. Not only do influencers want to be able to share products and earn money from affiliate links, but publishers and editorial teams are also keen to include affiliate links to generate revenue.
Other affiliate networks can be time-consuming to create links, and media members would often have to apply to each individual brand’s scheme.
Press Loft wanted to create an affiliate network where once approved, a media member would have access to every single brand’s products on our affiliate network.
Press Loft also wanted to make it easy to create affiliate links as part of the editorial workflow (where required).
An affiliate network has been requested in the past by many of our media members.
Brief and key objectives
Add a new affiliate network feature onto the site and integrate with other site features.
The affiliate network should be much more simple to use than other competitor networks.
Allow media members to generate affiliate links with ease.
Generate more coverage and sales for our brands.
Generate commission for Press Loft.
Deliverables
Onboarding for both user groups (brands and media members)
Dashboard for both user groups to view and manage links and payments
Page for media members to discover brands
Landing pages for both user groups to promote the affiliate network
Filtering in the image library for media to find affiliate products
Affiliate link creation process for media
Shoppable pages feature with auto link creation
Integration into the current image download process
Nurture email flow
Designs for external Shopify, Magento and WooCommerce apps
Key tools and skills
Competitor analysis
Design thinking using Miro
User research groups on Zoom
Hotjar tools
Analysis using Redash statistics
Intercom tours
Wireframing on Figma
Designing and prototyping on Figma
Intercom product tours
Sendinblue email design
Wireframes